MADD and NABCA release “100 Deadly Days” video series to promote road safety

MADD & NABCA Collaborate to release video series

MADD in collaboration with NABCA release “100 Deadly Days” video series to promote safety and create awareness about road safety and no drunk driving.

MADD (Mothers Against Drunk Driving) is a non-profit organisation in the United States and Canada that seeks to stop drunk driving, support those affected by drunk driving, prevent underage drinking, and strive for stricter impaired driving policy, whether that impairment is caused by alcohol or any other drug.

NABCA is the national association representing the Control State Systems – those jurisdictions that directly control the distribution and sale of beverage alcohol within their borders. The mission of the National Alcohol Beverage Control Association (NABCA) is to support member jurisdictions in their efforts to protect public health and safety and ensure responsible and efficient systems for beverage alcohol distribution and sales.

It is a great initiative by both the organisations to create awareness and focus on prevention before summers.

The short videos break down some complex topics into bite-sized bites that provide parents with an overview and starting point.

The videos cover topics including:

  • Why talk about alcohol?
  • The difference between child, teen and adult brains
  • What is blacking out?
  • The consequences of mixing alcohol with other drugs
  • How early should you talk to your child?